TikTok is introducing a new feature that enables them to reduce the volume of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the service disclosed that it now features over 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a widespread rollout. This advancement comes amid a increase in content created by AI, spurred by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that almost 10% of the quickest rising channels on a competing service only show clips produced artificially. A significant portion of this output is deemed “AI slop”, a term for substandard, mass-produced content that is frequently illogical or dreamlike.
“We know from our community that numerous viewers appreciate content produced via AI tools, from digital art to informative clips, and we aim to give people the power to adjust the amount of that, depending on their own likes,” commented a company executive.
AI on the Platform
TikTok announced that there are presently over a billion videos on its app tagged as artificially created. Overall, over 100 m media items are added to the platform daily, making AI-generated material a minor portion of its total content library.
User Control Features
Members will be in a position to decrease or raise the amount of AI-generated videos they see by using the content preference option in the app and selecting AI-made media. Other topics that can already be modified under the setting encompass current affairs, clothing, beauty, and choreography.
Platform Guidelines
Its policies require content makers to identify convincing artificially created content, and it bans dangerous deepfakes of celebrities or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its community policies.
Furthermore, the service will from now on attach an “AI-made” tag to content created with its own AI tools, or identified by an collaborative effort for recognizing AI-generated material. This action is intended to deter users from seeking to evade the labeling process.
AI Literacy Programs
The company is also launching a $2m awareness program for professionals and organizations to create educational content about responsible artificial intelligence. This program will assist educational bodies dedicated to training coding and technology.
Platform Protection
TikTok has supported its content review process, amid discussion over plans to lay off a large number of review team members in Britain. It is planning to eliminate a significant number of roles in its content moderation department in its British office, with trade unions and internet security professionals voicing alarm that people are being substituted by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most distressing content prior to it gets reviewed by humans. The company reported a 76% decrease in explicit and harmful content handled by content reviewers over the last 12 months due to reliance on its machine learning processes.
It is vital to integrate people and machines to keep the platform safe,” she said. “We’ll have staff as part of that process, but we also think it’s very important to minimize viewing of dangerous material as rapidly, which is the area in which a extensive automated help is proving valuable process content quickly.”
